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Research papers

Economic trend indicator surveys as a management tool

The aim of this paper is to study so-called economic trend indicator surveys and their relevance as tools to prognoses and forecasts. The history of economic trend surveys is long, although the 1960s and 1970s paved the way for the rising popularity...

Catalogue: B2B Marketing Seminar 1994: Reengineering Of Traditional Market Research
Authors: Kristian Rikard-Petersen, Morten Bekholm
June 15, 1994
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Citation

Rikard-Petersen and Bekholm (1994a, June 15). Economic trend indicator surveys as a management tool. ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/economic-trend-indicator-surveys-as-a-management-tool